We're looking for a franchise partner in Sriperumbudur — the SIPCOT town where company buses outnumber everything else on the road. Every evening thousands of shift workers from the factories spill onto Gandhi Road, SVCE and Jeppiaar students fill the tea shops after class, and families drive down from the city just to walk the lawns at the Rajiv Gandhi Memorial. Nobody here has opened a proper sit-down dessert place for any of them.
An industrial town with money and nowhere sweet to spend it
Think about how much moves through Sriperumbudur in a single day. The SIPCOT-Oragadam belt right next door runs more than 400 factories, many round the clock, and names like Hyundai, Ford, Nissan, Samsung and Foxconn all have a plant here. That's a lot of people getting a salary every month, and a lot of them are young — twenty-somethings who'd happily spend an evening over a brownie and a thickshake if there was a place to do it. Right now there isn't. The cake shops and juice stalls around Gandhi Road and Ramanujar Nagar do steady business, some crossing 200-300 Google reviews, but none of them feel like a place you'd actually sit down and treat yourself. That gap is the opportunity.
Who actually walks past your counter
Picture Gandhi Road at six in the evening when the company buses roll in — that's your crowd on day one. Shift workers from the SIPCOT units want something sweet and quick before the share-auto ride home. A few minutes away, SVCE's 95-acre campus and Jeppiaar Institute send hundreds of engineering students out of class every afternoon, and they're already hanging around the tea kadais — give them a better reason to stay longer. Add the families who come every weekend to the Rajiv Gandhi Memorial lawns or to the Adikesava Perumal Temple, the birthplace of the saint Ramanuja, and you've got three different crowds all wanting the same thing: somewhere sweet to sit down.
What's missing on Google Maps tells its own story
We checked. Sriperumbudur has close to a dozen cake and ice-cream counters, and about as many roadside juice and milkshake stalls — some well loved, pulling 200 to 375 reviews each at ratings above 4.5. But search for a boba tea counter here and you'll find none. Search for a waffle specialist and you'll find exactly one small stall with two reviews. There's clearly an appetite for sweet, cold, fun food in this town — the reviews prove people already go looking for it — but nobody has brought the full range together: waffles, thickshakes, sundaes, pancakes and brownies under one roof. That's the kind of place a town like this is waiting for, because in Sriperumbudur too, a dessert isn't a once-a-year indulgence — it's an everyday treat for every age, from the student grabbing a shake between classes to the family picking up something sweet after a temple visit.
Where this would actually work
You already know these spots — here's how we see them.
- Gandhi Road, near the old bus stand (standalone outlet): shift workers waiting for buses morning and night, plus the evening share-auto crowd. the busiest footfall corridor in town, active almost round the clock because of staggered factory shifts
- SVCE–Jeppiaar college stretch, Pennalur (standalone outlet): engineering students between classes and in the evening. thousands of students pass this stretch daily with nowhere proper to sit over a dessert
- NH4 service road near the Rajiv Gandhi Memorial, Katchipedu (standalone outlet): weekend family visitors and highway travellers. steady weekend footfall from a landmark families already drive in for
- Ramanujar Nagar, near the Adikesava Perumal Temple (standalone outlet): temple families on weekends, and pilgrims during the April-May chariot festival. a built-in festival crowd every year, plus everyday temple visitors
Counter or outlet — which one fits Sriperumbudur
Tasty Nation runs on two formats: a standalone outlet, like our Pallikaranai store, or a compact counter inside a mall food court, like our Vivira Mall counter. Sriperumbudur doesn't have an organised shopping mall yet, so right now a standalone outlet is the format that makes sense here — your own small space on a road like Gandhi Road or near the college stretch, open the hours that suit shift timings and college hours. If that changes, we talk formats again on the discovery call.
Who we're hoping finds this page
- You know Sriperumbudur — which road gets busy when, which shift change matters, when the temple crowd peaks.
- You can be at the counter yourself, every day, not just drop in once a week.
- You enjoy talking to people — shift workers, students, families — and remembering a regular's order.
- You have a site in mind, or a good idea where to find one, along Gandhi Road, the college stretch or near the memorial.
- You're fine following a recipe and a process exactly as taught — no previous food, kitchen or business experience needed.
What you get from us
Once we get on a call, we walk the format and the site with you together. Every recipe and process is documented and taught hands-on at our Chennai outlets, and training takes just two days — after that, anyone can run the counter. From there we support you on ingredient sourcing and marketing materials, the same way our own outlets run day to day. And because a Tasty Nation outlet carries almost no food waste — one of the biggest problems in this business, sorted — what you prepare is what gets sold, shift after shift.
Questions about a franchise in Sriperumbudur
Is there a mall in Sriperumbudur for a food-court counter?
Not yet — which is exactly why a standalone outlet near the bus stand or the college road works better here right now.
Will factory shift crowds actually stop for dessert?
With company buses running day and night and no proper dessert place in town yet, a counter open into the evening catches shift-change crowds and students alike.
Do I need food industry experience to run this?
No — training is just two days at our Chennai outlets, and anyone can run the counter after that.
What about the weekend temple and memorial crowd?
Families already travel in for the Adikesava Perumal Temple and the Rajiv Gandhi Memorial lawns; a dessert stop nearby gives them a reason to stay longer.
Which format should I pick — counter or outlet?
We confirm it on the discovery call, but a standalone outlet suits Sriperumbudur today since the town doesn't have an organised mall food court yet.
Who we are
We are Tasty Nation, a 100% vegetarian dessert brand from Chennai. Belgian waffles, thickshakes, sundaes, boba shakes, pancakes, brownies and hot chocolate: 85+ items on one menu. We opened at Kay Food Street, Pallikaranai in December 2023, and today we also run a food-court counter at Vivira Mall on OMR. Same recipes, two very different formats, so we can tell you honestly what each one is like to run. Tasty Nation® is a registered trademark (Licence No. 6368235). More about our franchise programme · see the menu.
Why a dessert outlet, and why you can do it
- People love sweet desserts. A waffle or a thickshake is an everyday treat for every age in Sriperumbudur, not something saved for a festival.
- Almost no waste. Food waste is one of the biggest problems in the food business. A Tasty Nation outlet has almost none.
- Just 2 days of training. You, or anyone you hire, can start working after two days with us. No previous food, kitchen or business experience needed.
See our outlets
Real moments from our Chennai outlets, straight from @tastynation.in.
How it works
- Message us on WhatsApp with your name and the area you have in mind in Sriperumbudur.
- A one-to-one call: we walk you through formats, investment and support, and get to know you.
- Site visit in Sriperumbudur: we look at your proposed location together.
- Setup and 2-day training: store design, equipment, then two days of hands-on training at our Chennai outlets. No experience needed.
Book a one-to-one discussion
Register on WhatsApp with your name and the area you have in mind in Sriperumbudur. Our franchise team will call you at a time that suits you to talk through formats, investment and support, one to one. Register on WhatsApp.
Also looking for partners nearby: Chengalpattu, Kanchipuram, Tambaram, Avadi. All Tamil Nadu cities.