You know GNT Road on a Friday evening — bikes parked outside every bakery, the Chennai train just emptied out at the station, and over a thousand students from the engineering colleges at Puduvoyal with nowhere particular to go after class. We're looking for a franchise partner to open Tasty Nation right here in Gummidipoondi, because a town with this many people getting off shift, off a train or out of class every single evening deserves one proper place to sit down over a dessert.
Why Gummidipoondi, and why now
People don't need a special occasion to want a dessert — it's an everyday treat for every age, not a once-in-a-while indulgence. And Gummidipoondi earns well. The factories around the SIPCOT estate pay salaries every month, the engineering colleges down at Puduvoyal and Kavaraipettai bring staff and visiting parents through town, and GNT Road never really goes quiet from the morning market crowd to the last bus out. What the town hasn't got is one place where all of that crowd can actually sit down together over a proper dessert — not a bakery counter you eat standing up at, not a quick cutting chai, but a real sit-down spot with a menu. That's the gap sitting right there on GNT Road.
Who actually walks in
Think about who's out after 6pm. Factory supervisors and line staff coming off shift at the SIPCOT units, in the mood for something sweet before the ride home. Over a thousand students from RMK and RMD engineering colleges at Puduvoyal and Kavaraipettai, who'd rather sit somewhere with a menu than head straight back to the hostel. Families doing their evening temple round — Perumal Koil on GNT Road, or the Murugar Koil near Vasantha Bazar — who'd happily stop for something sweet on the way back if there was somewhere worth stopping. And every day, commuters stepping off the Chennai train with ten minutes to kill before the next bus.
Where the growth is coming from
Gummidipoondi isn't standing still. The SIPCOT industrial estate here already runs real factories with real monthly payrolls, not a one-off setup. A new residential project is bringing more housing and an anchor retail space right into town. And Gummidipoondi sits under an hour down NH16 from Chennai, so weekend visitors and Chennai families with relatives here are a normal thing, not a rare one. Every bit of that adds people with money to spend and nowhere particular to spend it on dessert.
Where you'd actually put it
A few stretches of town that already pull a crowd every single day:
- GNT Road, Gummidipoondi Circle (standalone outlet): evening shoppers, bakery regulars and bus-stand footfall every single day. the main road through town, already lined with bakeries and juice shops doing steady business morning to night
- Railway station & Vasantha Bazar market belt (standalone outlet): daily Chennai-train commuters and market shoppers, plus temple visitors from the nearby Murugar Koil. steady footfall all day between trains, the market and the temple crowd
- SIPCOT industrial estate / bypass road, Peddikuppam (standalone outlet): factory shift workers heading home in the evening, past the stretch near the bike showroom on GNT Road. a working crowd with a steady monthly salary and very few sit-down options nearby
- Puduvoyal–Kavaraipettai college belt (RMK & RMD engineering colleges) (standalone outlet): 1,700+ engineering students and staff looking for somewhere to sit after class. a young crowd right outside town with almost no dessert options nearby
- GNT Road food court, Kottai Karai (mall food-court counter): walk-in diners already deciding what to eat. an existing food-court setup where a counter format slots in directly
Standalone outlet or a food-court counter — Gummidipoondi has room for either
We run two formats today, and both would work here. A standalone outlet, the way Kay Food Street runs in Chennai, with your own counter and seating, fits best right on GNT Road where people already stop. A food-court counter, the way Vivira Mall runs — smaller footprint, quicker service — would slot into a setup like the food court on GNT Road, Kottai Karai, where people are already walking in deciding what to eat. Which one makes sense depends on the site you can get; we work that out together on the call.
Who we're looking for in Gummidipoondi
- Someone who actually knows Gummidipoondi — which stretch of GNT Road gets the evening crowd, which side of the station has the footfall.
- Can be at the counter yourself, every day, not running it from a distance.
- Likes talking to people — shift workers, students, families with kids — because that's who'll walk in.
- Has access to a site on GNT Road, near the station, near the colleges at Puduvoyal, or in a food-court setup — or is willing to go find one.
- Will follow our recipes and standards as they are; we teach the system, you bring the local sense.
No food, kitchen or business background needed — genuinely none.
What you get before you open
We teach you the whole menu — waffles, thickshakes, sundaes, boba shakes, pancakes, brownies, hot chocolate and more — hands-on at our own outlets in Chennai, and it takes just two days. You walk in knowing nothing about running a dessert counter and walk out ready to. Run right, it also runs lean: food waste is one of the biggest problems in this business, and a Tasty Nation outlet has almost none. After that, support keeps going: ingredient sourcing, marketing materials, the same backing we give our own two Chennai outlets, extended to you in Gummidipoondi. From here it's simple — a discovery call, a look at your site, then setup and training.
Questions about a franchise in Gummidipoondi
Does Tasty Nation already have an outlet near Gummidipoondi?
Not yet. Our two outlets today are at Kay Food Street, Pallikaranai and Vivira Mall on OMR, both in Chennai. Gummidipoondi would be a new city for us.
Should it be on GNT Road, near SIPCOT, or near the colleges at Puduvoyal?
Any of those could work — it depends on the exact site you can get. We look at this together with you during the site evaluation call.
I already have a shop or a site in mind on GNT Road — what's the next step?
Message us on WhatsApp mentioning Gummidipoondi and your site. We'll set up a discovery call, then a site evaluation.
I've never run a food business. Can I still do this?
Yes. Training is just two days, hands-on at our Chennai outlets. No previous food, kitchen or business experience is needed.
How much would it cost to set up in Gummidipoondi?
Investment and area requirements are discussed on the call, specific to your site and format — we don't put figures in writing.
Who we are
We are Tasty Nation, a 100% vegetarian dessert brand from Chennai. Belgian waffles, thickshakes, sundaes, boba shakes, pancakes, brownies and hot chocolate: 85+ items on one menu. We opened at Kay Food Street, Pallikaranai in December 2023, and today we also run a food-court counter at Vivira Mall on OMR. Same recipes, two very different formats, so we can tell you honestly what each one is like to run. Tasty Nation® is a registered trademark (Licence No. 6368235). More about our franchise programme · see the menu.
Why a dessert outlet, and why you can do it
- People love sweet desserts. A waffle or a thickshake is an everyday treat for every age in Gummidipoondi, not something saved for a festival.
- Almost no waste. Food waste is one of the biggest problems in the food business. A Tasty Nation outlet has almost none.
- Just 2 days of training. You, or anyone you hire, can start working after two days with us. No previous food, kitchen or business experience needed.
See our outlets
Real moments from our Chennai outlets, straight from @tastynation.in.
How it works
- Message us on WhatsApp with your name and the area you have in mind in Gummidipoondi.
- A one-to-one call: we walk you through formats, investment and support, and get to know you.
- Site visit in Gummidipoondi: we look at your proposed location together.
- Setup and 2-day training: store design, equipment, then two days of hands-on training at our Chennai outlets. No experience needed.
Book a one-to-one discussion
Register on WhatsApp with your name and the area you have in mind in Gummidipoondi. Our franchise team will call you at a time that suits you to talk through formats, investment and support, one to one. Register on WhatsApp.
Also looking for partners nearby: Avadi, Arakkonam, Sriperumbudur, Chengalpattu. All Tamil Nadu cities.